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A new home for Crown Products’ services that simplifies customer inquiries
Overview
Crown Products is a janitorial and packaging supplier based in Yonkers, New York. They came to us looking for a new public facing website as they only had a site hosted on Shopfront for users to request product quotes. They had a requirement to keep their Shopfront for existing customers, but wanted this site to serve as a landing place for prospective customers looking for information about their business.
I designed the site to give users a high level idea of the services they offer, where they’re located, and who their target audience is. We made sure to include several buttons leading to their Shopfront to funnel users and give them multiple opportunities to get to where we want them to go.
I initially built out their entire Shopfront catalog that, when interacted with, would lead to the associated category on their Shopfront site. Since launching the site, they decided to simplify the menu by only adding a section for new customers to request more information by clicking on a category, which autofills a contact form with the relevant data.
Challenge
Crown Products, a janitorial and packaging supplier based in Yonkers, New York, lacked a public-facing website to introduce their services to potential customers. Their existing online presence was limited to a Shopfront site for existing customers to request product quotes. The challenge was to create a new website that provided information about their business while integrating seamlessly with their existing Shopfront platform.
Approach
As the UI designer and front-end developer, I designed a clean, user-friendly website that highlighted Crown Products’ services, location, and target audience. The site featured clear navigation and multiple calls to action directing users to the Shopfront for product inquiries. I initially built out their entire Shopfront catalog, enabling users to interact with the product categories directly on the new site. Subsequently, the site was simplified to include a section where new customers could request more information by clicking on a category, which autofilled a contact form with the relevant data.
Outcome
The redesigned website successfully introduced Crown Products to a broader audience, providing essential information about their services and facilitating easy access to their Shopfront platform. The integration of the contact form streamlined the process for new customers to inquire about products, enhancing user experience and potentially increasing customer engagement.
